Bass Pro Shops Pylon Signage in Winnipeg

September 11, 2026

Some Winnipeg businesses are familiar because of their location long before you think about their name. The Bass Pro Shops location at 580 Sterling Lyon Parkway is one of those places.

Previously operating as Cabela’s, the location is now home to Bass Pro Shops, bringing a familiar outdoor retail destination under a new name and identity. Bass Pro Shops describes the Winnipeg store as a destination for outdoor gear and experiences, with products for fishing, hunting, camping and other outdoor activities.

As part of the change, Electra Sign Ltd. fabricated and installed the illuminated pylon signage at the property. The main display features the Bass Pro Shops Outpost branding, with illuminated tenant panels positioned below.

Pylon signage has an important job at locations like this. It needs to be visible from the roadway, establish the identity of the property and remain effective throughout the day and into the evening. The illuminated elements are particularly noticeable after dark, giving the sign a strong presence along Sterling Lyon Parkway.

For Electra, this project was also a good example of the role signage plays when an established business changes its identity. The location was already familiar to Winnipeg customers, but the updated signage helps make the Bass Pro Shops name immediately recognizable.

The Winnipeg Bass Pro Shops is located at 580 Sterling Lyon Parkway, and remains part of the Bass Pro Shops and Cabela’s retail network in Canada.

Project: Bass Pro Shops LED Lit Pylon Signage
Location: 580 Sterling Lyon Parkway, Winnipeg, Manitoba
Fabrication & Installation: Electra Sign Ltd.

Custom Non-Lit Channel Letters for The Original Royal Pizza

August 28, 2026

A Winnipeg Original Gets a Sign to Match

Some businesses become part of the landscape of a city. The Original Royal Pizza is one of them.

Family-owned and operated since 1975, Royal Pizza has built a long-standing following in Winnipeg with handmade pizza, its original dough and signature sauce recipes. The restaurant's River Park South location at 1500 Dakota Street offers takeout, delivery, full-service dining and live local musical entertainment.

For this project, Electra Sign Ltd. fabricated and installed custom non-lit channel letters for the exterior of The Original Royal Pizza.

The dimensional lettering was designed to give the restaurant's established identity a strong presence on the building while working naturally with the existing architecture. Non-lit channel letters also provide a clean, dimensional appearance during the day without relying on illumination.

Keeping a Familiar Name Familiar

One of the interesting things about signage projects for long-established businesses is that the brand already has plenty of history behind it.

Royal Pizza isn't trying to look like a brand-new restaurant. The goal is to maintain the character people recognize while making sure the business is clearly identified from the street.

That's where dimensional channel letters can work particularly well. The individual letters create depth, shadows and definition against the building facade, giving a relatively straightforward sign more visual character.

And in this case, there is plenty of character behind the name.

Royal Pizza continues to make its pizzas using its original dough and sauce recipes, along with fresh local ingredients. Their current menu includes everything from the Royal Special, created in 1975, to Mediterranean, Greek, Veggie Lovers and other favourites.

A Small Part of a Long Winnipeg Story

We enjoy projects like this because the finished sign is only one part of the story.

The Original Royal Pizza has been serving Winnipeg for more than five decades. Our role was simply to fabricate and install signage that fits comfortably into that story and gives the restaurant a strong presence at its Dakota Street location.

The sign may be newer, but the name on it has been around for a long time.

See more completed signage projects from Electra Sign Ltd.

The Small Construction Details That Matter on Ramallah Cafe's LED Channel Letters

August 21, 2026

The Details Behind Ramallah Cafe's Illuminated Sign

A finished sign is usually judged by what you can see. Is it easy to read? Does it look good after dark? Does it fit the building and the business?

Those things matter, but there's another side to sign fabrication that most people never see.

When we fabricated and installed the LED lit channel letters for Ramallah Cafe at 1600 Kenaston Blvd #190 in Winnipeg, some of the smallest details were among the most important.

The detail most people never see

Take the drainage holes underneath the channel letters.

They are small openings located at low points along the bottom of the letters. Their job is simple. If moisture finds its way inside an illuminated letter, the drainage openings give that moisture a way to escape.

That becomes particularly important for exterior signage in Winnipeg. Signs have to deal with rain, snow, temperature changes and repeated freeze and thaw cycles. Allowing moisture to drain rather than sit inside a letter is one of those practical details that can help protect the sign's internal components over time.

Nobody walking past Ramallah Cafe is likely to notice those holes.

That's actually the point.

Good sign construction includes plenty of details that should quietly do their job without drawing attention.

A sign that fits the business

The finished Ramallah Cafe signage combines illuminated channel letters with the cafe's distinctive logo and "Middle Eastern Cuisine" tagline. After dark, the bright lettering gives the storefront a clear presence along Kenaston Boulevard.

But the business behind the sign is what really makes the project interesting.

Ramallah Cafe began in 2015 with a goal of sharing Palestinian and Middle Eastern cuisine, culture and hospitality with the Winnipeg community. Their menu includes familiar favourites such as falafel, hummus, baba ghanoush, chicken shawarma and shish kabob, along with vegetarian dishes, sharing platters and freshly squeezed juices.

It's the kind of business where the storefront is only the first introduction.

The visible result starts with the invisible details

For us, that's one of the enjoyable parts of sign fabrication. The finished product may look straightforward from the outside, but there are plenty of decisions that happen before a sign ever gets installed.

Materials, construction methods, lighting components, mounting and drainage all contribute to the final result.

The customer sees a clean, illuminated sign.

We see all the little details that helped get it there.

We're glad to have fabricated and installed the LED lit channel letters for Ramallah Cafe and to have added another Winnipeg storefront to our project list.

View more projects from Electra Sign Ltd.